Web Marketing and Search Engine Optimization

Unfortunately, the saying, "If you build it, they will come" doesn't apply to web site development and marketing. Even sites that provide an overall outstanding user experience won't produce results without the support of solid web marketing efforts. Performed correctly, web marketing is never an afterthought, but rather an integral role at every phase of the development process. iChoze's web marketing division seeks to maximize a client's ability to get noticed through multiple service components.

Web Marketing Position Analysis

A multi-faceted approach to market research, our analysis lays the groundwork for the level and complexity of marketing to be initiated.

• Identify current site positioning and research direct competitors and the market saturation of the client's industry
• Define areas for improvement and develop an overall strategic plan
• Review results of analysis with client and refine strategic plan based on the client's market insight and promotional goals
• Implement the strategic plan through other service components.

Search Engine Optimization

Any web site can be successfully optimized by understanding the client's goals and translating those goals into appropriate development tactics such as marketing-based copywriting and optimization of the site and its structure.

• Initial Optimization of Copy, Site and Site Structure
• Reciprocal Link Research & Optimization
• Ranking Reporting, Tracking and Performance-Based Changes
• Ongoing Optimization Maintenance to Keep Rankings Over the Long-term

Pay Per Click Advertising

This "advanced" service offering can help to refine your target market, generate immediate results, and provide increased tracking and conversion monitoring.

• Campaign Research & Strategic Planning
• Copy Development for Online Ads
• Third Party Bid Management to Maximize Budgets
• Fraud Review for Unwanted Traffic Reductions
• Conversion Tracking for Return on Investment

Web Site Enhancements

Without breaking the bank, many sites can benefit from "mini makeovers" to improve overall user experience and support other marketing efforts so that, once a visitor gets to a site, they will stay there.

• Customer Acquisition and Retention Tools
• User Experience and Interface Design Improvements
• Lead and Sales Generation Tools
• Traffic Analytics
• Individualized Creative and Technical Enhancements

Ongoing Services & Support

As with all marketing efforts, search engine and web marketing are dynamic tools that should be revisited and revised based on performance as well as other offline production demands.

• Campaign Increases and Pauses Based Upon Seasonal/Cyclical Sales Changes
• Results-driven Services that Evolve With Your Needs and Your Budget
• Routine Marketing Reviews to Revisit Current Efforts and Generate Recommendations